Research Methodologies

Qualitative

  • In-depth Interviews
  • Focus Groups
  • Mini-Groups
  • Creative Groups & Workshops
  • Duo & triad interviews
  • Bulletin boards

Quantitative

  • Face-to-face interviews
  • CATI (computer assisted telephone interviews)
  • CAPI (computer assisted personal interviews)
  • CAWI (Computer assisted web interviews)
  • Case histories/Patient records/diaries
  • Online panels

facta provides market research, business intelligence and consulting services to pharmaceutical, biotech and medical device companies.